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Fenghao Household Boosts R&D Investment for New Self‑Assembly Home‑Organization Series

Adapting Product Design to Overseas End‑Consumer Habits

Yongkang Fenghao Household Products continues to expand its research‑and‑development capacity for DIY home‑storage products. Integrating R&D, production and sales, the factory devotes more resources to iterate drying racks, shoe racks, multi‑layer storage racks and bathroom racks that fit apartments, dormitories and small‑size household scenarios.

All new‑style products inherit the core feature of flexible combination and self‑assembly. The R&D team collects continuous market feedback from existing European and South‑American clients to adjust product dimensions, accessory matching and surface finishing.

Balancing Practical Performance and Cost‑Effective Positioning

Many overseas importers face pressure from fierce downstream retail competition. Therefore, new product development at Fenghao places high priority on balancing practical function and competitive unit cost. The team will compare multiple material options and structural solutions before finalizing each new SKU, avoiding over‑engineering that raises unnecessary purchasing costs for buyers.

Opening More Flexible OEM & ODM Cooperation Channels

As more customers expect localized product versions for their target markets, Fenghao further opens its custom‑development capacity for global partners.

Supporting Customization on Size, Accessory and Packaging

Buyers can propose personalized demands covering product dimension adjustment, special accessory configuration, private‑label carton printing and user‑manual localization. After technical feasibility evaluation, the factory will produce pre‑production samples for customer confirmation before mass manufacturing.

Custom orders will follow the 30‑50‑day production cycle. Standard off‑the‑shelf items can still be shipped in 5‑15 days for customers with quick replenishment needs.

“Our goal is not only selling existing products, but helping partners launch suitable home‑storage items for their local markets,” the R&D supervisor commented. The factory welcomes customers worldwide to arrange virtual or on‑site factory visits to discuss new‑product cooperation.