Project Requirement From South‑American Retail Brand
A retail brand from South‑America planned to launch a brand‑new series of DIY drying racks and combined storage racks for local household consumers. Standard off‑the‑shelf products could not fully satisfy their requirements on product dimension, accessory configuration and branded packaging.
After screening multiple manufacturers, the brand chose Yongkang Fenghao Household Products to deliver complete ODM development and mass‑production support. The customer hoped to launch localized home‑storage goods before the local home‑goods sales peak.
Multi‑Round Communication and Sample Confirmation
Fenghao’s R&D and sales team held several rounds of technical communication. According to the client’s target‑market feedback, the team adjusted rack dimensions, optimized accessory combinations and designed customized carton printing with the customer’s private brand logo.
Prototype samples were produced, sent overseas and revised twice to match end‑user usage habits. As a fully customized ODM project, the whole agreed production window was set within 30‑50 working days.
Mass Production, Shipment and Market Feedback
After sample final confirmation, formal mass‑production started. During manufacturing, Fenghao kept sharing periodic production progress updates for the overseas client. All raw materials followed RoHS standards and whole‑site production activities ran under ISO9001 quality‑management specifications.
The full container order was completed and shipped in 42 working days, within the contracted delivery range.
Long‑Term Cooperation Prospect
When the goods arrived at destination, local sales feedback turned out positive. The customized drying racks and storage racks fitted local family usage scenarios well. This successful ODM project laid a solid foundation for deeper joint‑development. Two parties are now discussing follow‑up customized projects for new home‑organization product lines.