Exclusive Interview: Fenghao Household Shares Insights on Overseas Storage‑Product Market
Reported by International Home Sourcing Review.
Our editorial team exchanged written questions with the business representative from Yongkang Fenghao Household Products, discussing market changes and sourcing advice for DIY home‑organization racks exported to Europe and South America.
“Urban living space continues to shrink in many overseas cities. More consumers choose affordable, easy‑to‑install DIY storage solutions for their apartments and rental housing,” the representative explained. “That creates sustained market demand for our shoe racks, drying racks and multi‑layer storage units.”
Different Market Demands Between Europe and South America
Even though DIY‑storage consumption grows in both regions, market preferences show visible differences. European customers pay high attention to product environmental compliance, requiring suppliers to provide relevant certification support. South‑American clients focus more on product cost‑performance and container‑loading efficiency to control overall landed cost.
For this reason, the factory’s sales team will collect target‑market information at early inquiry stages and propose targeted product suggestions for each buyer.

Advice for Importers Cooperating With Chinese Household‑Hardware Factories
Pay Attention to Distinction Between Stock Replenishment and Custom Development
The representative reminded global purchasers to clarify their own project positioning before placing orders. If buyers need quick inventory replenishment, select existing regular SKUs with 5‑15‑day fast shipment. If local market needs special‑size or private‑label goods, reserve enough 30‑50‑day lead time for OEM and ODM workflows including sample confirmation.
Certifications such as ISO9001 and RoHS reflect factory basic capability. Meanwhile, importers should carry out sample evaluation before mass orders to verify real‑world product quality.
“We believe suppliers who understand local‑market differences can bring higher value for international partners,” the representative added.