Project Background of the European Wholesale Partner
A home‑goods wholesaler operating multiple physical retail chains in Western Europe was searching for a reliable source supplier of self‑assembly shoe racks and bathroom racks. After comparing multiple Chinese manufacturers, the client finally established formal cooperation with Yongkang Fenghao Household Products Co., Ltd.
The customer’s core requirement was stable and fast replenishment of mature standard‑model products. Frequent stock‑out situations in previous cooperation had caused sales losses during peak consumption seasons. The wholesaler hoped to find a factory with systematic quality management and clear lead‑time commitments.
Pre‑Cooperation Verification Process
Before signing the first contract, the European client reviewed Fenghao’s ISO9001 Quality Management System Certification and RoHS documents. They also completed a virtual video tour covering the 4,000‑square‑meter production workshop to observe real‑site production and internal inspection workflows.
Samples of shoe racks and bathroom racks were sent for client evaluation, confirming product appearance, assembly experience and load‑bearing performance met local retail requirements.
Order Execution and Project Outcomes
Since all ordered items belonged to existing regular SKUs, Fenghao arranged production and finished shipment within 12 working days, falling into the 5‑15‑day lead‑time scope for stock goods.
Quality and Delivery Performance During Cooperation
Every batch passed internal pre‑shipment inspection under ISO9001‑based management standards, and raw‑material selections satisfied RoHS environmental requirements. Short and predictable lead times greatly improved the customer’s inventory turnover efficiency.
Up to now, both sides have maintained repeat‑order cooperation for more than one year. The European wholesaler avoids most out‑of‑stock risks on hot‑selling home‑storage SKUs. Two parties are currently communicating about expanding the product range by adding new‑style drying racks in future purchasing plans.